UnNews:Apple to introduce the Burberry Mac
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| The news outlet with approval higher than Congress | ✪ | UnNews | ✪ | Saturday, December 21, 2024, 16:19:59 (UTC) |
| Apple to introduce the Burberry Mac | 
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15 October 2013
SAN FRANCISCO, California -- Apple, inspired by its recruitment of former Burberry boss Angela Ahrendts, intends to introduce the Burberry Mac to attract new customers to the Apple product line.
Aiming to bring retail flair to a fading line of computers, the Burberry Mac is intended to grab customers with its distinctive look. Computers with the new "Burberry look" are expected to be edgy, in-your-face machines. Buyers will be offered a free scarf to wrap around their computer to keep it warm at night, and to keep all eyes on it in the discothèque. The "suspend" function will be renamed "chill," while the power switch will bear the legend, "Check it out."
"The Burberry Mac will pack style, attitude, and a price that will target all consumers with flawless credit records," said Ahrendts. "The B-Mac will simply fly off the shelves." The first Burberry Apple, code-named "Fruit Cocktail," is due in stores in January 2014, as the United States suffers a "B-Mac Attack."®
Sources[edit]
- Staff "Burberry boss joins Apple". BBC, October 15, 2013