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~ Adolf Hitler on his phone number: 999 999 9999


~ Napoleon on saying no to you

The Big No trope is the universal solution for expressing disbelief, defeat, or dismay. Usually, the length of the "no" directly corresponds to the intensity of the situation.[1]



Classic examples can be found in Star Wars. In Star Wars Episode V: The Empire Strikes Back with Luke Skywalker:[2]

Vader: If only you knew the power of the dark side. Obi-Wan never told you what happened to your father.

Luke: He told me enough. He told me you killed him.
Vader: No. I am your father.
Luke: [shocked] No. No. That's not true! That's impossible!
Vader: Search your feelings; you know it to be true!
Luke: NO!!! NO!!!
Vader: Luke, you can destroy the Emperor. He has foreseen this. It is your destiny. Join me, and together, we can rule the galaxy as father and son! Come with me. It is the only way. [Luke lets go of the projection he is holding onto and falls into the shaft]

See, it wouldn't have worked if Luke had just walked away with a shrug.

Another example can be found in Star Wars Episode III: Revenge of the Sith when Darth Vader is told that in his blinding rage he has killed his love, Padmé Amidala.[3]

Vader: I...I couldn't have. She was alive! I felt it! [damages several surrounding objects and droids through the Force. He then breaks the clamps that have been holding him down and takes a few steps forward. Darth Sidious watches, grinning cruelly.] NOOOOOOOOOOOOOOOOOOOOOOO!!!!!

People felt this was totally original, and in order to be totally original too, every art form possible copied this original formula.


Windows 95 sucks!

As a narrator, luckily I'm immune to the calamitous effects of the Big No. WHAT!? I'm not immune? How could this happen?! And on my birthday of all days! This was supposed to be the happiest day of the year. Now it's the worst day of the year! The worst day EVER!


Why, of all the 7 billion humans on this big, blue rock did this happen to me? I want to know?


WHY GOD, WHY???!! Am I being punished? How have I angered you, oh vengeful God?! I PRAY THAT YOU TAKE MERCY UPON ME!!

No.svg Exploding house (animation of nuclear weapon testing).gif

This narrator appears to have A Sploded. But they'll be fine, it's just special effects. Amazing what characters recover from when there are profitable sequels to be made, eh?


See also[edit]